Distinctive Packaging for Fabric Lab Italy

July 2024

Introduction

In the world of packaging design, even seemingly small decisions can have a significant impact. This case study examines the collaboration between BC BONCAR and Fabric Lab Italy, a leading textile company based in Como, during their participation in the Milano Unica trade fair in July. Fabric Lab Italy sought a distinctive packaging solution for their promotional shoppers, aimed at emphasizing the elegance and unique identity of their brand. BC BONCAR responded with a targeted proposal that combines minimalist design with premium materials, effectively reflecting the craftsmanship and elegance of Fabric Lab Italy’s products.

About Us: BC BONCAR

Founded in 1998, BC BONCAR is a leader in the production and design of packaging for the fashion and luxury industries. With years of experience, we have built a reputation based on excellence and innovation, addressing the needs of a constantly evolving sector. Our mission is to create packaging that is not only aesthetically unique but also durable and sustainable. We strive to blend beauty and functionality, offering solutions that respect the environment and meet community needs.

Our Approach

At BC BONCAR, every detail is meticulously crafted. Our packaging is not merely a container but an authentic expression of brand identity. Our passion for innovation and commitment to quality guide us in creating solutions that exceed our clients’ expectations.

About Fabric Lab Italy

Fabric Lab Italy is a leading company in textile marketing, founded in Busto Arsizio in December 2015. With a team of experts from major companies in the sector, Fabric Lab Italy quickly established itself in the market. Their expertise in silk, printing, jacquard, and dyed fabrics laid the foundation for their initial collections. Within a few years, the company expanded its offerings by integrating prestigious archives and became a leader in the production of premium and organic silk certified by GOTS (Global Organic Textile Standard).

The Situation

In June 2024, Fabric Lab Italy turned to BC BONCAR to develop a distinctive packaging solution that would effectively embody the professionalism, elegance, and expertise of their brand. The goal was to subtly convey these values through items distributed at trade fairs. BC BONCAR was tasked with creating packaging that was not only visually appealing but also representative of the brand’s essence.

The Presented Solution

Distinctive Design Creation: We developed a distinctive and simple packaging design, avoiding visually cluttered elements. A color scheme was chosen to focus attention exclusively on the brand name.
Strategic Color Choice: A simple and natural color was selected for the fabric, contrasting with the FABRIC LAB ITALY logo to create immediate visual impact.
Utilization as an Advertising Medium: During the trade fair, the promotional shopper served as an advertising medium, as the end customer used it, walking around and showcasing the company’s logo, thus amplifying brand visibility.
Strategic Logo Placement: The logo was strategically placed to be the first thing people notice when the shopper is worn, maximizing visual impact and brand recall.

Focus on Sustainability and Innovation

Focus on Natural Materials: We chose natural materials that meet today’s essential environmental standards, reflecting Fabric Lab Italy’s commitment to sustainability.
Choice of Cotton Fabric: Opting for a lightweight, simple cotton fabric helped convey an impression of naturalness and simplicity.

The concept of silent luxury was embraced for this packaging, creating a design that is not aesthetically intrusive but rather simple, understated, and refined. Every detail, from the choice of material for the handles to the finishing of the seams, was carefully attended to to ensure the quality and integrity of the packaging.

Conclusion

Selecting a representative packaging solution is a complex task that requires a well-planned design and communication strategy. Even a seemingly small decision, such as choosing promotional shoppers for a trade fair, can significantly impact a brand’s image. Since 1998, BC BONCAR has been dedicated to designing and producing packaging for high fashion, combining innovation and quality.

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