A book-opening box that highlights the product by making it the absolute star. It is not a product that is inserted but an object/ jewel of high value created by skilled craftsmen. The velvet paper inside emphasises that the customer wants to protect and make his product unique and precious. The silver hot stamping on the inside and outside emphasises the uniqueness. Every detail is designed to make the product stand out.
The FSC mix paper, the prints, the book-like box opening. Everything points to a high-value and unique object.